Investment

Purvi Saraf

Assistant Vice President

“I’m passionate about building and scaling consumer businesses that shape the daily lives of users.“

Focus areas:
- Consumer-tech
- Retail

About Purvi

Purvi Saraf is an Assistant Vice President at WestBridge Capital, based in Bangalore. She focuses on driving growth for portfolio companies in WestBridge’s consumer-tech and retail portfolio through strategic marketing, customer journey optimization, and data-driven decision-making.

Previously, Purvi was Associate Director at Blinkit, where she led brand-building initiatives, platform user growth, and go-to-market for new city launches. Earlier in her career, she worked in investment banking at J.P. Morgan Chase and in management consulting at McKinsey.

Purvi holds an MBA in Marketing and Strategy, with distinction, from the Indian School of Business, and a Bachelor’s degree in Commerce from Shri Ram College of Commerce.

Outside of work, she enjoys reading, swimming, and supporting animal welfare initiatives.